The Grandiflora Grand Launch

grandiflora grand launch


Guys… it’s here.  The day I’ve been waiting for since early this year.  We’ve finally launched our home + decor product line, Grandiflora.  The Grandiflora Exclusive pieces are all designed by me, produced in factories both near and far, and are, really, the essence of both my and Matt’s work and creative experience in life.

A little more info about us…  Matt’s background is a combined exposure to programming and web development, inventory management, and logistics. He’s calculated, logical, and so so smart.  I always talk about how he’s 10x smarter than me.  He’s ten steps ahead and basically a genius.

Oppositely, I am a little more fluid.  I don’t necessarily know what my next move is, but I’ll figure it out. The key word I’d use to describe myself is ‘resourceful’.  I’ll make something of anything I have on hand.  I share projects that I create when in a time of need.  Materials are always easy to access and simple.

It’s these characteristics from our lives that Matt and I have meshed together to formulate our business. We’ve worked so hard, had many long nights, weekends, months, preparing for this day.  We believe in the power of the brand, the life’s experiences that have led us here, and we are proud to stand behind it.

It wasn’t only our hard work, however, that has led to this day.  Our graphic designer, Erika Brechtel, stunned me with her immediate understanding of the brand.  She is a phenomenal asset to the world of brand styling and I value her insight and ability to read clients.  She’s just so good. Just as amazing, Allie Lehman has been absolutely  invaluable to this brand.  Her photos grace the pages of the site, the lookbook, and this post.  She immediately captured my vision for a natural, comfortable, luxe, and warm brand image.  I remember looking through her lens and knowing she was going to be absolutely necessary for the brand.

I hope you’ll take some time to scour the site.  We’ve built in many cool features (check out the look book), and know you’ll enjoy the experience.

grandiflora grand launch 3

more photos to follow!

grandiflora grand launch 2

We can’t thank you all enough for your endless support, and I cannot wait to continue this adventure through seasons upon seasons and years upon years of product design, sales, and inspiration.

So what are you waiting for?  Head over!


All photos in this post by Allison Lehman.


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  1. says

    Erin- a really great moment… so happy for you guys. The collection looks spectacular and reminiscent of what we’ve seen and loved for so long here on House of Earnest. Really well done and congrats to you and your team.

  2. says

    have been meaning to drop by and offer a huge congrats!
    was already in love with every detail and then after reading a little more about the process i had to go back and have a second peek. just love what you and matt have created.


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