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grandiflora announcement 2

It’s finally here.  I’ve been both wildly thrilled and somewhat terrified for this day since the very initiation of this BIG ADVENTURE.  I’ve been speaking about it since about April and the time has finally come for me to reveal to you what’s going on behind the scenes.

I’m here today to announce Grandiflora – a home and decor line created by me and my partner (and husband), Matt, that will launch online November 4th (in just two months)!

Grandiflora is comfortably priced, home decor and entertaining pieces for the well-appointed home. The products are showcased in unique, four-time-yearly collections and they’re sold in limited quantities on our website – . Each of our designs are thoughtfully crafted and developed by us and they’re created on a large scale at some of the best facilities around the world.

grandiflora annoucement

A little background – I had this idea in the spring after creating my confetti tumblers.  They were wildly popular on pinterest and were linked to by some of the largest design blogs around the webs.  I got email after email of people asking to buy them or if I’d make sets for sale. Although I certainly don’t have the time to craft for others, I have a background in product development and manufacturing, so this sparked an idea in my mind.  I would create an assortment of my own products; designs that that are reminiscent of the style I exemplify here on House of Earnest.

So today, we are thrilled to announce Grandiflora and hope you’ll come a long with us for this exciting ride.  I’ll be posting behind-the-scenes photos, inspiration, thoughts, specials, and updates leading up to the November 4th launch on Instagram, on our Facebook Page, and on twitter.  So follow us, Like us, do whatever you want to do to stay in the loop. I can’t wait to show you the goods in November!

follow Grandiflora on instagram like Grandiflora on Facebook follow Grandiflora on twitter


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Latest comments
  • congrats!!!

  • Congratulations, Erin! I’m so excited for you, and can’t wait to see all of your hard work come November. =)

  • I am so excited for you and Matt and can’t wait to see the beautiful pieces coming! Congratulations!

  • How exciting!! Congratulations!

  • This is fabulous! I cannot wait to see what you guys have come up with!

  • This is so exciting! Can’t wait to see the first collection! I’m in awe of your time management skills, I don’t know how you hold down a full time job, a killer blog, and now your own company! Where can I find that coffee???

  • Congratulations

  • Congratulations!

  • Very, very exciting!! Congrats!!

  • Congratulations! Such an exciting and inspiring announcement! Good luck!!

  • Congratulations! How exciting, and how awesome is it that you guys get to do it together.
    Tell us about the name Grandiflora.

  • A huge congrats to you and your husband! This is such great news and I wish you both the VERY best!!!!

  • This is so exciting!! Good for you!!

  • Beyond thrilled for you & Matt, Erin! Already counting down to see the collection, which I’m sure will be amazing!! Looking forward to seeing you in person next week so we can ‘properly’ celebrate together! 😉

  • How cool!! I can’t wait to come back and check it out:) Congrats!!

    xo, amy

  • How great!! Congrats!! Can’t wait to see the products of your hard work and great style!!

  • I am so excited! this is proof that hard work pays off. congratulations!

  • Congratulations Erin!!! How exciting! I absolutely can’t wait to see the collection!

  • This is great. I’ll be the first in line to buy the rug pictured!

  • Congratulations!!! I hope you’re selling the confetti tumblers, I can’t wait to buy them! I’m thrilled for you and look forward to following along on your adventure! xoxo

  • So exciting! I can’t wait to shop! And I love the name.

  • Oh my goodness I can’t wait to see the collection!! Love your style and so happy it will be available for purchase 🙂 Good luck and best wishes!

  • Congratulations Erin and Matt! This is a huge undertaking.I can’t wait to see your products!

  • Great job Erin! Can’t wait to see your products!

  • Over the moon excited for you. Love that you are partnering up with your husband on this venture and that the designs will be inspired by your style and stylings at House of Earnest. Full circle stuff… Can not wait to see your treasures unveiled in Nov! You know I’m a fan…

  • Congratulations, Erin! This is really exciting stuff and you should be very proud of you guys! I’m looking forward to reading about all the behind-the-scenes action!

  • How exciting! That’s so great that you have a background in this business so you can get it started like this. I would have no idea where to begin! Can’t wait to see the products. Good luck!

  • Congrats lady!! so very excited for you and Matt! Can’t wail ’till Nov to see what you’ve been up to 🙂

  • Congratulations! So exciting and inspiring! It is always fun to watch ideas and dreams unfold. Can’t wait to see the products!

  • love this. i can’t wait to see it all. let us know if we can put in a pre-order for that lovely rug. 🙂

  • Exciting news! Looking forward to November!

  • Pumped is understate!! Love it!

  • Congrats! Can’t wait to see what the shop has to offer!

  • Sooo excited for you Erin! I can’t wait to see everything in November!

  • congrats!!! I can’t wait to see what you guys have in store for us!!

  • This is SO exciting — I just know your aesthetic and price points will mean so many items will have to come home with me, can’t wait for the launch!